DateTime.UtcNow tells you the date and time as it would be in Coordinated Universal Time, which is also called the Greenwich Mean Time time zone - basically like it would be if you were in London England, but not during the summer.
DateTime.Now gives the date and time as it would appear to someone in your current locale.
I'd recommend using DateTime.Now whenever you're displaying a date to a human being - that way they're comfortable with the value they see - it's something that they can easily compare to what they see on their watch or clock. Use DateTime.UtcNow when you want to store dates or use them for later calculations that way (in a client-server model) your calculations don't become confused by clients in different time zones from your server or from each other.